Pawtracking
A mobile product concept for pet owners — walks, routines and health notes in one calm, daily interface.
Role
Product Design, UX/UI
Scope
Mobile app concept, user flows, UI, prototype
Tools
Figma
A product concept built around the small daily moments of caring for a pet, designed to stay fast and calm as information accumulates.
01
Context
A small set of daily actions
Pet care apps tend to pile features on top of each other. The brief started from the opposite direction: a small set of daily actions, designed properly, that could grow later.
02
The brief
Warm, personal, and fast to use
Design a product that feels warm and personal while remaining fast to use — often one-handed, outdoors, in a hurry.
- Keep the core daily actions within a couple of taps.
- Make progress and history readable at a glance.
- Create an interface that stays calm as data accumulates.
- Define a visual system that scales to future features.
03
Exploration
Mapping a day in the life of an owner
I mapped the day in the life of an owner: the quick check before a walk, the log afterwards, and the occasional deeper look at history. Each moment became a flow, then a screen.
Primary actions were kept on one level, with detail pushed to secondary screens so the app never feels heavy.
04
Structure
Four places, everything else nested
Four top-level areas, with everything else nested:
- Today — the daily actions and what needs attention
- Activity — walks, routines and history
- Health — notes, records and reminders
- Profile — the pet and the account
05
Wireframes
Rough on purpose
Wireframes were kept deliberately rough to test structure and tap targets before visual design — particularly the balance between logging quickly and reading detail.
06
Visual development
Soft surfaces, simple timelines
The interface uses soft surfaces, generous spacing and large touch targets, with a restrained blue accent for state and action. Data is shown as simple timelines rather than dense charts.
07
Design system
A compact system built to extend
A compact system of type scale, colour, spacing, cards and iconography, built to extend as the product grows.
- Figma
08
Prototyping
Three flows, end to end
An interactive Figma prototype covered the main flows: log a walk, review the week, add a health note.
09
Outcome
A complete app concept, ready to build
A complete app design concept: flows, screens, components and an interactive prototype ready to be taken into build.