Angry Ventures — Bullshit Dictionary
An editorial object that turns business jargon into a visual joke — concept, art direction and book design.
Role
Editorial Design, Creative Concept
Scope
Concept, book design, art direction
Tools
Adobe InDesign, Adobe Creative Suite
A dictionary of business jargon, designed as an object — where typography does the joke and the layout keeps a straight face.
01
Concept
Taking the language seriously
Take the language of business seriously enough to give it a dictionary — and let the design expose how empty some of those words are.
02
Creative direction
A deadpan editorial voice
A deadpan editorial voice: the rigour of a real reference book, applied to definitions that don't deserve it. The humour comes from the contrast, not from decoration.
03
Editorial design
A strict grid, one loud gesture
A strict grid, generous margins and a clear entry structure. Each spread pairs a term with its definition and one bold typographic gesture in cobalt blue.
04
Typography
Small for definitions, enormous for the joke
A single sans in a wide range of sizes — small for definitions, enormous for the words that deserve to be shouted.
- Adobe InDesign
05
Applications
From the book to the feed
The printed book, plus a set of digital and social excerpts that carry the same typographic system into shorter formats.