Youverse — Website Redesign

The website had grown over time, with new products, audiences and pages added incrementally. Each addition worked on its own, but the site as a whole no longer shared one hierarchy or one visual language.

Meanwhile the product had matured, and the website needed to communicate that maturity to prospective clients and partners.

The challenge was to explain a complex, technical product to several different audiences without flattening it into generic marketing copy — and to build a structure that keeps working as the product grows.

• Clarify the site's narrative and page hierarchy.
• Unify the visual language across every page.
• Build a reusable component library for future pages.
• Prototype the key flows so decisions could be reviewed before development.

I started from content rather than screens: what each audience needs to understand, in which order, and where the proof lives. That content map became the skeleton for the whole site.

I led the design end to end — information architecture, wireframes, interface design, the design system and the prototype — working closely with the team to keep the design aligned with the product's direction.

The site was reorganised around the questions visitors actually arrive with:

• Home
• Product
• Solutions
• Company
• Resources
• Contact

Low-fidelity wireframes explored page order, content density and the rhythm between text-led and image-led sections before any visual decision was made.

The final interface is quiet: a warm neutral canvas, large type, generous spacing and a single blue accent carrying the brand. Details — hairlines, numbering, micro-labels — do the structural work.

Colour, typography, spacing, grid and components were documented as reusable Figma styles and components, so new pages can be assembled without redesigning from scratch.

A clickable Framer prototype was used to review transitions, scroll behaviour and the intended feel of the site with the team.

The project was delivered as a complete website design: a documented design system and a clickable prototype ready to move into development.