Camps Management
A calm visual identity for a camps management platform — clear enough to scale across product, print and social.
Role
Branding, Visual Identity
Scope
Identity system, collateral, digital assets
Tools
Figma, Adobe Creative Suite
An identity built around the idea of a gathering point — one soft mark that holds a group of people together.
01
Starting point
A gathering point
The identity is built around the idea of a gathering point: a single soft mark that holds together, like a group of people arriving at the same place.
02
The mark
Drawn to survive every size
A minimal abstract form, drawn to work at sixteen pixels and at poster scale. It stays open and unobtrusive, so the product interface carries the brand.
03
Type & colour
Human rather than corporate
A geometric sans for a friendly, modern voice, paired with a narrow blue-led palette and warm neutrals so the identity feels human rather than corporate.
04
Applications
One system, many surfaces
Business cards, folders, presentation templates and digital assets — each one a simple, consistent application of the same system.
- Figma
- Adobe Creative Suite