Youverse — Digital & Social Media
A social design system that keeps a technical brand human — content formats, templates and a consistent visual voice.
Role
Content Design, Digital Communication
Scope
Social system, templates, ongoing content
Tools
Figma, Adobe Creative Suite
A content system for a technical brand: one visual voice, many formats, and templates the team can reuse without losing consistency.
01
Context
A technical subject, read in seconds
Digital identity is a technical subject. On social channels it needs to read quickly, feel human and still stay on brand across many posts and formats.
02
Concept
The grid is the concept
The grid is the concept: a repeatable composition built from a headline, a soft blue field and one supporting visual. Consistent enough to be recognised, flexible enough to avoid repetition.
03
Content system
A small set of post types
Content was organised into a small set of post types — product, education, culture and announcement — each with its own layout rules while sharing the same type and colour.
04
Templates
Formats the team can reuse
Templates for feed, carousel and story formats were built as reusable components, so new posts can be produced quickly and still look designed.
05
Applications
Ongoing content, one voice
Ongoing social content, campaign moments and digital assets, all drawn from the same system.
- Figma
- Adobe Creative Suite